100% me: Pure Sport, True Talent
100% me is about being a true athlete. It's about being able to say my performance is 100% me. There is no secret to my success - just hard work, determination and talent.
From Plimsolls to Podium
100% me is here to help you throughout your sporting journey. 100% me supports, informs and educates athletes throughout their careers by providing anti-doping advice and guidance. It is your guide to ensure you can ‘be clean and stay clean’.
100% me Ambassadors
Many of the UK's top athletes support 100% me and champion clean sport.
Values of 100% me
As an athlete you will no doubt also embrace the values of 100% me. The 100% me campaign is about being successful, confident and retaining the values of clean, fair competition. 100% me embodies and celebrates five key values:
Where Can I Find Out More About 100%me?
For more information regarding the programme please see the 100% me fact sheet.