What is 100% me?

Chris Hoy

Sir Chris Hoy, 100% me ambassador

100% me: Pure Sport, True Talent

100% me is about being a true athlete. It's about being able to say my performance is 100% me. There is no secret to my success - just hard work, determination and talent. 

From plimsolls to podium

100% me is here to help you throughout your sporting journey. 100% me supports, informs and educates athletes throughout their careers by providing anti-doping advice and guidance. It is your guide to ensure you can ‘be clean and stay clean’.

100% me ambassadors

Many of the UK's top athletes support 100% me and champion doping-free sport. Watch the 100% me video to hear what they have to say.

Values of 100% me


Andrew Triggs Hodge MBE, Team GB Rowing

As an athlete you will no doubt also embrace the values of 100% me. The 100% me campaign is about being successful, confident and retaining the values of clean, fair competition. 100% me embodies and celebrates five key values:

  • Hard work

  • Determination

  • Passion

  • Respect

  • Integrity

Get involved

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