Protecting the Right to Enjoy Doping-Free Sport


Values-Based Education Conference Held in Ottawa, Canada

The CCES, in partnership with WADA, welcomed industry experts to Ottawa, Canada for the 2015 Values-Based Education Conference

The CCES, in partnership with WADA, welcomed industry experts to Ottawa, Canada for the 2015 Values-Based Education Conference

On 2 and 3 October, the Canadian Centre for Ethics in Sport (CCES), in partnership with the World Anti-Doping Agency (WADA) welcomed experts from the anti-doping industry to a values-based education conference in Ottawa, Canada aimed at improving global anti-doping prevention and education initiatives.

UK Anti-Doping (UKAD) joined representatives from 60 National Anti-Doping Organisations (NADOs), 18 International Federations (IFs), four Regional Anti-Doping Organisations (RADOs) and 17 researchers from over 50 countries to examine how anti-doping organisations could advance initiatives on a global level by utilising the collective knowledge of anti-doping organisations and researchers worldwide and ensuring these influence a values-based approach to anti-doping education. 

Over 150 individuals from an additional 26 countries also participated in the conference through its live streaming service.

Day One of the conference involved demonstrating and displaying the importance of research in forming and implementing values-based anti-doping education programmes. Discussions on how to implement these programmes effectively and overcoming the challenges associated with implementation formed the afternoon discussion sessions. The second day focussed on how the anti-doping community could use research to develop education strategies that focus on prevention and instil the correct values into athletes and support personnel from an early age.

Attending the conference on behalf of UKAD was James Fuller, Interim Head of Education and Athlete Support. He said:

“Events such as the Values-Based Education Conference, provide an excellent platform for knowledge sharing and debate.

“Values-based education continues to play an integral part in the prevention of doping, and conferences like this are important for the development and implementation of anti-doping education programmes around the globe.

“They allow us to share ideas, and learn from anti-doping colleagues, helping us to shape our own programme for the benefit of clean sport and clean athletes in the UK.

“Earlier this year, we celebrated the tenth anniversary of our education programme, 100% me. Over the last 10 years, 100% me has educated over 25,000 athletes providing them with the knowledge and information they need to make the right choices to compete, and win, clean.”

Rob Koehler, WADA Senior Director, Education and NADO/RADO Relations said:

“WADA and industry experts recognise that collaboration is paramount to the success of the clean sport campaign.

“The Conference was the ideal forum to discuss ways of addressing global issues, with local sensitivities, with the goal of implementing effective information and education programmes.

“There is a clear message that all leaders must invest in values-based education to ensure that we have more effective research-based education going forward.

“Effective education has the power to prevent doping and, in so doing, create a positive change on society as a whole.”

Paul Melia, CEO of the CCES added:

“CCES is committed to the advancement of values-based education as a means to preventing doping in sport.

“This Conference provided an important opportunity to fundamentally shift our understanding of how to use sport values to prevent doping. In Canada, for example, we are fostering a social change approach that ensures the values of sport drive the experiences in sport from the time a child enters the sport system.

“We look forward to collaborating with our colleagues from around the world as we continue to advance new values-based educational initiatives.”

After examination, discussion and careful consideration of conference presentations and viewpoints, all participants committed to adopting the following key resolutions:

• WADA, NADOs, RADOs and IFs must devote more financial and human resources to values-based anti-doping education programmes
• Research must inform, guide and further enhance all education programmes
• ADOs and researchers must continue to collaborate to further guide and enhance values-based education
• Effective values-based education and prevention programmes must be implemented in order to significantly reduce doping in sport
• NADOs and RADOs must evaluate their anti-doping education programmes and ensure that they reflect a values-based approach to enhance their effectiveness

For more information regarding UKAD’s Values-Based Education Programme, 100% me, download the following factsheet or visit the 100% me website