Protecting the Right to Enjoy Doping-Free Sport


UKAD’s Partner Support Recognised in Stakeholder Survey

Over 90 representatives from across the sporting landscape attended UKAD's Clean Sport Forum in November 2013

Over 90 representatives from across the sporting landscape attended UKAD's Clean Sport Forum in November 2013
(Credit: Core Photography)

According to an independent survey commissioned by UK Anti-Doping (UKAD), 100% of athletes and coaches were either ‘satisfied’ or ‘very satisfied’ with the education they received from the organisation.

The survey, delivered by SMG Insight, was targeted at those involved in sport in the UK, including athletes, coaches, athlete support personnel and National Governing Bodies of Sport (NGBs). Building on previous surveys, this provides year-on-year comparisons of data and performance.

In total, 217 stakeholders completed the 2014 survey. Opinions will be used to help improve UKAD’s services and to aid the development of future policies and strategies.

Topics addressed included: customer service, delivery of anti-doping education, access to anti-doping information, the testing process, and understanding of anti-doping roles and responsibilities.

The findings identified that 80% of athletes were either ‘satisfied’ or ‘very satisfied’ with the service they received from UKAD staff, while 100% of NGBs found UKAD effective at helping them meet their anti-doping obligations. The latter represents an increase of 21% from 2013, demonstrating the impact of UKAD’s commitment to support partner organisations with their anti-doping responsibilities.

Other notable changes include the level of athlete satisfaction towards the testing process. 86% stated they were ‘very satisfied’ with the professionalism of Doping Control Personnel, a significant increase from 2013. The transition from ‘satisfied’ to ‘very satisfied’ over the past 12 months reflects UKAD’s additional levels of mentoring and training, including the introduction of new procedures to simplify and improve the athlete experience.

Stakeholders’ knowledge of the Report Doping in Sport service echoed previous years, with only 59% of athletes aware of its existence. Following a consultation phase at the beginning of 2014, the service recently underwent a refresh, and a programme of activity is planned for the remainder of the year to promote the hotline and online form amongst stakeholder groups.

Other key findings were:

• 73% of athletes were aware of UKAD’s 100% me education and prevention programme
• 87% of elite-level athletes had seen UKAD’s Advice Card
• 85% of coaches were ‘satisfied’ or ‘very satisfied’ with the resources and information available to them on the UKAD website
• 93% of athlete support personnel were aware of their rights and responsibilities in relation to anti-doping

Director of Communications and Education Nicola Newman said: “UKAD greatly values feedback from our stakeholders. Our mission is to protect the right to participate in clean sport and input from the sporting community is integral to our success.

“Thank you to all those who took the time to help us understand how you use our services so that we can identify areas for improvement.

“With a new Code coming into effect on 1 January 2015, effective communication with and education of our stakeholders is vital, the results of this survey will support this process significantly.”