All Rugby World Cup 2015 teams will unite on Saturday to promote clean sport, on Keep Rugby Clean Day.
World Rugby’s anti-doping education initiative aims to stress the importance of maintaining a level playing field in the sport and show the player, and teams, commitment to keeping the game clean.
All 620 players, as well as referees and team management, will wear Keep Rugby Clean t-shirts at the three matches taking place, training and any public events.
Keep Rugby Clean Day is an educational strategy by World Rugby to deter doping, help assist players in making the right choices and promoting a healthy and balanced diet. It also aims to inform players and support staff their responsibilities when competing clean and the dangers and consequences of making the wrong choices and trying to cut corners to make it to the top.
Since its launch in 2005, the World-Anti Doping Agency (WADA) has recognised Keep Rugby Clean as one of the leading anti-doping education programmes, and has supported over 13,000 athletes and athlete support personnel.
UKAD is working closely with World Rugby as the agency responsible for running the testing programme at Rugby World Cup 2015.
UKAD’s Chief Executive, Nicole Sapstead said:
"Education will always be crucial to our shared mission to keep sport clean. Providing athletes, coaches and support staff with an understanding of the risks they face to their careers, and in many cases their health, if they decide to break the rules is an integral part of deterring doping, and protecting the integrity of sport.
"By committing to deterring and detecting doping, World Rugby are ensuring that the Ruby World Cup leaves behind a robust anti-doping legacy in the UK."
For more information on World Rugby's testing programme and educational resources visit the Keep Rugby Clean website.