UK Anti-Doping’s 100% me education programme will be a prominent feature at this year’s Sainsbury’s UK School Games, which take place in the North East of England this weekend.
At the request of the Youth Sport Trust, which is the primary organiser of the event, 100% me will deliver sprint sessions to sports as well as deliver outreach at various different venues, in an attempt to inform and promote the principles of doping-free sport to the young athletes in attendance.
The Games seek to replicate a major multi-sport event, such as an Olympic or Paralympic Games, and are designed to prepare the school-age participants for the pressures associated with elite competition. The 100% me programme and the message it brings will provide another element of what’s involved when competing at the highest level.
Athletes will be able to chat through any queries they may have about anti-doping at the outreach stands, as well as take part in interactive quizzes and watch doping specific videos. Meanwhile there will also be opportunities to be involved in sprint sessions, which are essentially a whistle-stop tour of the world of anti-doping, whilst tomorrow evening’s “An Audience with” event will also provide those in attendance with food for thought when it comes to the importance of competing clean.
UK Anti-Doping’s Chief Executive, Andy Parkinson, said: “This will be the fourth consecutive year that the 100% me programme has featured at the UK School Games. We believe the event is a really important opportunity in terms of reaching young athletes who may have little or no knowledge of anti-doping, and yet may soon find it becomes a prominent part of their lives. We continue to stress that we have as much of a responsibility to inform and educate athletes as we do to test them, and I am therefore pleased that 100% me will be such a strong presence at these Games.