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Record Numbers of Athletes to Receive Anti-Doping Education at Sainsbury’s 2014 School Games

100% me National Trainer delivering a 100% me workshop at the Sainsbury's 2013 School Games

100% me National Trainer delivering a 100% me workshop at the Sainsbury's 2013 School Games
(Credit: Jon Buckle)

Over 1,500 athletes competing at the Sainsbury’s 2014 School Games will attend an anti-doping education workshop, delivered by UK Anti-Doping (UKAD) National Trainers.

The Sainsbury’s 2014 School Games, which are supported by National Lottery funding from Sport England and delivered by the Youth Sport Trust, are a major multi sport event for some of the most talented young athletes across the UK. The competition, which takes place from 4-7 September 2014 in Manchester,  attempts to re-create the experience of the Olympic and Paralympic Games and has a strong track-record of providing a springboard for athletes who go on to compete at an international level.

As part of UKAD’s commitment to support the next generation of British athletes, the organisation has worked with the National Governing Bodies of Sport (NGBs) represented to ensure every athlete has the opportunity to attend a workshop, through the 100% me athlete education programme. This year represents the highest number of sports who have incorporated the workshops into their athletes’ schedule during the event, demonstrating the value placed on anti-doping education in the UK.

The sessions are designed to educate athletes on the values of clean sport and ensure they understand the risks of doping and the increasing level of anti-doping responsibilities they will encounter as they progress through the athlete pathway. The age-appropriate sessions will include a range of interactive activities and the opportunity for participation. There will also be mock doping controls in operation to help athletes familiarise themselves with the testing procedures during a major event.

During the four-day event, the 100% me team will also meet with thousands of athletes, coaches, parents and spectators at interactive outreach stands across nine competition venues. This includes spending evenings in the athlete’s village, engaging with competitors and answering questions about clean sport.

Youth Sport Trust Chief Executive John Steele said: “The 100% workshops provide a great opportunity for athletes to gain insight into the anti-doping process at a major multi sport event. They also play a crucial part in educating athletes on the importance of clean sport as they progress through their careers.”

UKAD Director of Communications and Education Nicola Newman added: “UKAD is delighted to be part of the Sainsbury’s School Games working with the Youth Sport Trust and NGBs for the eighth consecutive year.  We are seeking to provide the next generation of potential British medallists with the knowledge needed to understand anti-doping rules and processes to minimise the risk of a career ending and life changing ban from sport.”

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