Protecting the Right to Enjoy Doping-Free Sport


100% me at the Sainsbury’s 2013 School Games

Young fans put their hands up for clean sport at the 2013 School Games

Young fans put their hands up for clean sport at the 2013 School Games
(Credit: UKAD)

UK Anti-Doping (UKAD) made its seventh consecutive appearance at the Sainsbury’s School Games to educate the next generation of athletes on the values of clean sport through its 100% me programme.

The event, organised by the Youth Sport Trust, hosts 1,600 school-age athletes competing across 12 Olympic and Paralympic sports.

During the four-day event, the 100% me team delivered 30 education workshops to eight different sports, and met with hundreds of athletes, coaches, medics, parents and spectators at interactive outreach stands across six competition venues. 100% me was also present in the athletes’ village, spending evenings engaging with participants and answering questions about clean sport.

A range of interactive activities were on offer to enhance the learning experience, including the World Anti-Doping Agency (WADA) Play True quiz. Athletes learnt about the risks of inadvertent doping and how to check if a supplement is on the Prohibited List. In addition, reassurance was provided about the testing procedures, both in and out-of-competition, to ensure athletes feel better prepared should they be tested in the future.

Anyone involved in the Games was encouraged to nominate those who demonstrated the core values of 100% me for the Spirit of the Games award. Emily Thoday and Mason Jones were selected by a panel of judges ahead of 357 other entries; taking home a signed certificate and an array of goodies, including a personalised ‘100% me’ shoulder bag. 

Youth Sport Trust Chief Executive John Steele said: "The Sainsbury's School Games is about providing elite young sports stars of the future with experience of competing at a major multi-sport event. The workshops and experiences made available through 100% me are hugely important to ensure athletes understand and practice the values of clean sport."

UKAD Chairman David Kenworthy, who visited the Games, said: “I was overwhelmed by the enthusiasm of the athletes and the well-planned delivery of the event.”

After sampling a 100% me education workshop he added: “The UKAD trainers were excellent as were the responses from the youngsters.” 

In 2014 the Games move from Sheffield to Manchester where UKAD will once again be present to spread the values of 100% me and clean sport.

UKAD Next Generation Officer Matthew Perry said: “The amount of engagement we’ve had with athletes, coaches and parents in Sheffield has been amazing and we can’t wait to do it all over again in Manchester next year.”