100% me is an athlete-centred programme aimed at increasing understanding of drug-free sport. It is designed to promote and encourage personal responsibility and instil values of choice and fairness in sport.
100% me is about an athlete making a commitment to doping-free sport and it is a symbol of their effort, commitment and determination to perform at the highest level without a need to enhance their performance.
“It’s What’s Inside that Counts” recognises its values, strength, and attitude that makes someone a champion.
The 100% me programme provides an opportunity for sports to create and inspire a generation of athletes and players to realise they can be successful without misusing prohibited substances and methods.
Through 100% me, support comes in a range of different approaches and programmes. Aspects of the programme are targeted directly at the athletes and include talks, sprint sessions, workshops and inductions.
The core parts of the 100% me programme include 100% me Accredited Tutors who help to educate athletes. 100% me ambassadors are drawn from across the sporting community and champion the anti-doping message. They support sports in delivering targeted outreach events to inform and promote key anti-doping messages.
Visit the 100% me Athlete Zone
